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FIESTA MOVEMENT IN NORTH AMERICA
5/27/2009
Dearborn, Mich. — Although the Fiesta production vehicle isn’t slated to go on sale in the United States until 2010, 100 of the stylish European cars are already in North America in the hands of 100 chosen Fiesta Fiesta Movement agents that are a diverse group of individuals reflective of the Internet’s social media community.
The 100 young trendsetters are driving and living with their Fiestas for six months, traveling as agents on special missions, and are documenting their experiences through a variety of social media sites, including Twitter, Flickr, Facebook and YouTube.
The missions are designed to be fun, take the agents to new places and let them experience new things – all while driving the new European Ford Fiesta and providing feedback to Ford on the product.
Early feedback has been extremely positive, and now there will be a chance for motorsport fans to take early interest in the Fiesta at the famous Colorado event.
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