AUSTIN, Texas – Ford Racing is bringing the spirit of Ford Raptor to Austin for the United States Grand Prix, with a bold, Raptor-inspired takeover of Oracle Red Bull Racing throughout race week. From exclusive team kit and bespoke racewear to dedicated garage branding and immersive fan experiences, the collaboration celebrates Ford Raptor’s off-road performance and the heritage of American motorsport.
Ford Raptor Inspires a Bold New Team Look
Created exclusively for Austin by Oracle Red Bull Racing’s Team Kit Partner, Castore, the special-edition collection will be worn by Max Verstappen, Isack Hadjar and the wider Team. Featuring bespoke race suits, boots, helmets and fan apparel, the design blends Ford Raptor’s rugged character with Oracle Red Bull Racing’s visual identity. The Team garage will also feature dedicated Ford Raptor branding, bringing Ford’s off-road DNA to the heart of Formula One.
‘The Pull Up’ Brings Ford and Truck Culture to Austin
To mark the launch of the collaboration, on Wednesday, October 21, Ford Racing and Oracle Red Bull Racing will host The Pull Up, a one-night celebration of motorsport, truck culture and Texas hospitality. The event will feature Ford Raptors and custom Ford builds, an Oracle Red Bull Racing show car, live music, smokehouse barbecue and exclusive team experiences.
Ford Racing Den Becomes the Home of Ford Racing in Austin
From October 21–25, The Ford Racing Den will take over Distribution Hall in Austin for five days of free public programming celebrating motorsport and automotive culture. Serving as Ford Racing’s official off-track hub during race week, the Den will bring together racing experiences, partner activations, live entertainment and an exclusive Enchanté pop-up retail experience. Admission is free, with registration required at FordRacingDen.com.
Ford Raptor Delivers Off-Road Adrenaline at COTA
Ford Racing will bring the performance and capability of the Ford Raptor lineup to life with the Raptor Ride Along Adventure at the United States Grand Prix. Fans will ride alongside professional off-road drivers on a custom-built course near Turn 1 at the Circuit of The Americas, experiencing the power, control and capability of Ford’s high-performance off-road vehicles firsthand.
The experience will feature the Ford F-150 Raptor R, F-150 Raptor, Ranger Raptor and Bronco Raptor, putting their off-road performance to the test in a high-intensity passenger ride.
Will Ford, General Manager, Ford Racing
"The Ford Racing Raptor take over, in partnership with Oracle Red Bull Racing, is an exciting opportunity for us to connect with our US fans at our home F1 race. From day one, Raptor created a new class of off-road adrenaline, giving customers the performance and capability of a Baja truck that they can park in their own driveways. We love how the ORBR team has embraced the spirit of Raptor, from the race suits to the pit garages, and we look forward to seeing Max and Isack taking the track in Austin."
