The Raptor vehicle lineup is the ultimate in off-road vehicles and it comes alive where it was born... the desert. It is where the suspension goes to work, the vehicle has room to stretch out and you begin to understand what sets it apart.
Now, you can experience its natural environment with the full Raptor® family.
Raptor Off-Roadeo brings F-150® Raptor®, F-150® Raptor® R, Ranger® Raptor® and Bronco® Raptor® together at one Las Vegas location alongside Bronco Off-Roadeo. Two distinct programs, one property - and one home for the entire Raptor lineup.
The experience begins at Raptor Lodge, where guests learn the vehicle, build confidence, and develop their skills in a controlled setting. From there, they head into the desert to put those lessons into practice. That educational, skill-building approach is important to us. We want people to leave with a better understanding of the vehicle, more confidence behind the wheel and a clearer sense of what makes Raptor vehicles different.
As the Raptor portfolio has grown, so has the opportunity to create an experience that represents the entire lineup. Bringing the Raptor family together in Las Vegas is the next step in that evolution.
One Place to Experience Raptor
Raptor Off-Roadeo in Las Vegas is now Ford Racing’s only Raptor driving experience location.
For guests, that creates one clear destination to experience Ranger Raptor, F-150 Raptor, F-150 Raptor R and Bronco Raptor through a dedicated Ford Racing program. Owners, prospective owners, and enthusiasts can all begin in the same place, with access to instruction, off-road terrain purpose-built to show the capabilities of the Raptor lineup off, and the Nevada desert.
Bringing the experiences to one property also gives the program room to grow. Guests can return, choose another Raptor product from Raptor Off-Roadeo and discover a different side of the lineup without traveling to a separate location.
Uniting the Raptor Product Family
Having every Raptor in one destination allows us to present the product family in a way we could not before.
Ranger Raptor, F-150 Raptor and Bronco Raptor each have their own purpose, personality and approach to off-road performance. Experiencing them together helps guests understand those differences while also recognizing the shared engineering, capability and desert-racing influence that connect them.
Our Las Vegas facility strengthens that connection. Ford Racing regularly races in the surrounding desert, creating a natural link between competition, testing, product development and the vehicles our customers drive.
That is what makes this program especially exciting to me. We can unite the full breadth of the Raptor product family and tell its complete story through the vehicles, the environment and the people experiencing them.
It’s for Owners - and the Raptor-Curious
One change I'm especially proud about: this program isn't just limited to new Raptor owners.
At its core, this is a one-day educational and skill-building class that teaches you how to drive a Raptor. Eligible new 2026-MY owners receive the experience as part of their purchase, but you do not have to own a Raptor to attend. Anyone can book a Raptor experience.
Are you seeking the Thrill of a Raptor and don't own one, but want a day in the desert? Maybe you're considering a Raptor and want to try one first? Maybe you're just curious? Either way, it's a low-commitment way to spend a day finding out what the truck can do.
Opening the program to non-owners brings more people into the Raptor community and serves as the birthplace of future Raptor enthusiasts.
For owners, it’s a chance to become more comfortable with their vehicle and learn how to use more of its capability. For future owners and enthusiasts, it offers a direct way to understand the vehicle by driving it in the same place its capabilities can be fully experienced.
Everyone arrives with a different level of experience, but the goal is the same: learn, build confidence - and have some fun behind the wheel, of course.
Baja Helped Inspire Raptor Valley
Las Vegas gives us access to the kind of environment that feels natural for Raptor.
The connection to Ford Racing is an important part of the experience. What we learn through desert testing and competition helps shape not just the spirit of Raptor but its capabilities, and Las Vegas gives guests the chance to feel some of that influence for themselves.
They get to learn, put on a helmet, drive the course and experience Raptor in the environment where it truly thrives.
The day begins at base camp, where guests learn how the vehicle works and ease into the driving activities. Later, we head into the Nevada desert to a destination we call Raptor Valley.
Seeing Raptor vehicles in action in Baja helped inspire us to create Raptor Valley. Events such as the Baja 1000 demonstrate the importance of speed, control, durability and confidence in the desert. Those are qualities that continue to influence the Raptor product family.
At Raptor Valley, guests drive a custom-built short course, experience the vehicle at speed and yes, even have the opportunity to jump it. After completing their own driving, they also take a hot lap with an instructor. This short course and hot lap provide the closest thing to the experience of racing Raptor.
Come Back and Try Something New
Bringing the full Raptor portfolio to Las Vegas gives guests a reason to return.
Someone who has already experienced Bronco Raptor can come back for Ranger Raptor. An F-150 Raptor owner may want to see how Bronco Raptor approaches the desert differently. One visit may answer a question about one vehicle - and create curiosity about another.
Each Raptor brings its own character to the experience, and each one reveals a different side of the desert. What I am most excited to see is guests returning to Raptor Off-Roadeo, choosing a different set of keys and discovering something new about the Raptor family - and themselves behind the wheel.
That is our invitation: come back and try something new.
Raptor Off-Roadeo is coming fall 2026. Be one of the first to sign up here.
