Experiences

Immerse in Ford Racing—where passions, thrills, and community come together in unique experiences featuring: on-road, off-road, and more.

Driving Experiences | Owner

On-Road

How far can you take it on the asphalt? Test the strength and performance of your Ford model out on the racetrack. Below are the on-road experiences available to select Ford owners. Choose a program based on your specific Ford model to learn more.

Dark Horse™ Track Attack

Enjoy driving experiences designed to showcase the outstanding performance capabilities of the exciting Mustang Dark Horse.

Visit Dark Horse Track Attack

Mustang® Unleashed

Immerse yourself into everything that is the Ford Mustang world, for a truly unleashed Mustang driving experience.

Visit Mustang Unleashed

Explorer ST on the track navigating around pylons

ST SUV Experience

Get a firsthand feel for the Explorer ST on a guided experience designed to show you the performance capabilities of your SUV.

Visit ST SUV Experience

Off-Road

Got a thing for the road less traveled? From navigating demanding terrain to vehicle control and safety, develop your off-road driving skills in our range of Ford Performance owner vehicle programs. Below are the off-road experiences available to select Ford owners. Choose a program based on your specific Ford model to learn more.

F-150® Raptor® Assault

Exclusive opportunity for F-150 Raptor and F-150 Raptor R owners to see how their vehicle performs in a controlled environment.

Visit F-150 Raptor Assault

Ranger® Raptor® Assault

The goal of the Ranger Raptor Assault is simple… to make sure you leave with memories of a lifetime by having you experience the performance capabilities of your Ranger Raptor.

Visit Ranger Raptor Assault

Bronco® Off-Roadeo

Bronco Off-Roadeo is where Ford Bronco SUV owners can learn how to maximize every ounce of its legendary capability.

Visit Bronco Off-Roadeo

Driving Experiences | Non-Owner

Put your Bronco lifestyle to the test in one of these hands-on, guided, off-road adventures that's just waiting to immerse you outdoors.

Bronco® Off-Roadeo Half-Day Adventure

Bronco Off-Roadeo is the ultimate destination to experience the legendary capability, iconic heritage, and thrilling outdoor lifestyle that the Bronco Brand has to offer.

Visit Bronco Off-Roadeo

Bronco® Off-Road Adventures

If you’re a seasoned Bronco owner ready for the next level, this extended and guided remote camping trip is for you. Hone your critical outdoor navigation, self-reliance, and environmental stewardship skills while driving off-road in a Ford Bronco vehicle.

Visit Bronco Off-Road Adventures

Ford Motor Company is excited to partner with Delta Air Lines to offer special discounts for customers traveling to and from a Ford Experience in 2025.

Also Discover

Person wiping down their white Mustang at a club event

Clubs

A red Ford Mustang driving at an Enthusiast event.

Enthusiast Events

Special Vehicle Registry

After attending this program and understanding that Ford wants me to know what their vehicles are capable of, it just makes me appreciate all of my Ford vehicles more. I will forever be a Ford owner.

- John Cater -